There are a few reasons why I care about the recent controversy over the new Cheerios commercial. One reason is personal so I will get it out of the way first. This reason is the fact that I’ve been dating outside my race since Middle School, and I too may one day have bi-racial children. How could anyone see this beautiful child caring about her father’s heart (the leading cause of death in African American’s is heart disease MESSAGE!!!), and turn into a conversation about a black man having children with a white woman. WHAAAAT?! I’m pretty sure bi-racial children have been present in American History since before President Thomas Jefferson (oooops… lol). Furthermore, are we really afraid of interracial relationships in 2013? I thought we moved past that saga decades ago! The crazy part is this “bold” commercial is so NOT bold, Clarence Thomas would look at it and ask, “what’s the issue?”
We’ve seen television shows that have touched on interracial relationships since I Love Lucy, but I’m not sure we have seen a mainstream product advertise outside of the norm. When it comes to advertising have we only integrated people of color in stereotypical roles? The angry intimidating black man, the black woman singing or dancing for Cheese burgers, laundry detergent, chicken wraps? The over sexualized latina / Asian woman? The nerdy Asian male? Hmmm….
In closing I understand the move by cheerios to hide the comment section from youtube, however I hope they will issue a statement in support and stand behind their commercial. While I understand the move to hide the comment section from a business perspective, from a social perspective I think it stops the dialogue, and hides the truth of how people may feel when their able to leave comments anonymously. Maybe in the future cheerios will actually make a bold statement that people aren’t ready to address! (apparently they already have… :shrugs: ) I can think of a ton of examples, like the emasculated Asian male actually getting some shine, representation of LGBTQ parenting, religious statements other than Christianity and Catholicism. At the end of the day people just want to be happy and be themselves. Lets learn from other people’s ignorance and our own. The accept and promote the inclusivity that we will need to embrace one another’s differences. Isn’t that what diversity truly is? Let’s all find our true identity and embrace the identities of others, we’ve all got a lot to learn about one another something that doesn’t fit in the box.